Recommended by Mark Engler (swiss Embassy in Australia)
The potential of Big Data is not only used by public institutions. The private sector has a growing interest in the exploitation of all the Data they gather during their daily activities. This article illustrates how airlines companies usethe information you provide to optimise their prices. What if the price paid by the person next to you was lower because you live in a wealthy inner city neighbourhood and they live in a cheaper suburb? Or maybe you paid more for the flight because the airline knows from your booking history that you fly the same route at the same time every year to visit family overseas? If you want to learn the answers, read the article here.